Resources
Guides for consent-first operators.
Short, practical notes you can apply without signing up for anything.
Checklist
Deliverability baseline checklist
A fast scan for sender alignment, list hygiene, and trust signals.
Guide
SPF/DKIM/DMARC in plain English
A human explanation of email authentication without the jargon.
Template
Consent-first onboarding sequence
An onboarding flow that respects readers while improving retention.
Playbook
Tracker-free segmentation
Segmentation that avoids pixels and still drives personalization.
Worksheet
Migration risk worksheet
Identify and mitigate deliverability risks before moving platforms.
Checklist
Security questions for any ESP
A short set of questions that reveal vendor privacy posture fast.
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